How much do you love your children? Most parents probably say they love their children more than anything else. But how true is that statement? Answer a few questions and find out.

1.    Do you love your children enough to spend time with them, and by your example, show them the right way to live their lives?

2.    Do you love them enough to abstain from habits and addictions that will lead to personal pain and destruction in the not-so-distant future?

3.    Do you love them enough to swap negative friendships for good ones, so your children will not be subjected to the same downward-cycle of relationships that have kept you from fulfilling your destiny in life?

4.    Do you love your children enough to be faithful to your spouse, and treat her with the love and respect she deserves, so they learn the stability of a righteous home and marriage?

Some of the most destructive influences in childhood development are: negligent or absentee parents, addictive parental examples, negative external relationships (bad friends), and divorce.

We can’t wave a magic wand and make every negative influence go away, but if we work diligently to change the environment within our home, our children’s future will reflect those changes in many positive and rewarding ways. And that’s where love comes into play. If you really love your children like you say you do, then you’ll willingly change your lifestyle, behavior, attitude, and friendships, to create the right environment for their proper development.

Need a few examples? Start here: If your friends are drunks – get new friends. Unless of course, you don’t mind your children growing up to become addicts, as well. Statistics show that children who live under the influence of alcoholism, are likely to become alcoholics themselves. Is that really what you want your children to become? No? Then you better make whatever changes are necessary early one, and stay consistent, if you hope to positively impact their future-lives as adults.

Need more proof? Look at the statistics, and make your own assumptions. Negative relationships lead to destructive social behavior in children.

o    Physically abusive relationships teach your children a lifestyle of destructive or even violent behavior.

o    Unfaithfulness to your spouse will teach your children to be unfaithful to theirs.

o    Parents who lie, cheat and steal, can expect their children to grow up and live by the same shameful rules of engagement.

What’s the secret to parental success? Train your children to do what’s right, to live right, to choose right relationships, to abstain from illicit sexual behavior, and lead them into a right relationship with God. In other worlds; clean up your child’s world, and set the right example, and the outcome will be dramatically different than if you live your life any other way.

Here’s a short checklist that will help you guide your children toward successful adulthood.

o    Clean up your home: make your home child-friendly and kid-safe.

o    Rid their environment of drugs, alcohol, abusive situations and relationships. In other words: You must lose the losers, and fill their life with positive friends and influences – you won’t be sorry you did.

o    Don’t be afraid to tell your children NO. Remember, you’re the parent – so act like one!

o    Don’t be an absentee parent. Be involved in your children’s lives. How can you set the standard by which your children live, if you’re never home? Why have children in the first place, if you don’t want to spend time with them?

o    Here’s some great ideas for interacting with your kids:

1.    Pick a hobby and do it together. When our kids were growing up, we had horses. The motto of the horse crowd was: “Horses – not drugs.”

2.    Have their friends come to your house, instead of shipping your children off to be influenced by people you don’t know. How can you do that? Make your home an inviting place – and let your children’s friends welcome, so they will want to hang out there. Think about it: children get into trouble when they’re left unsupervised. It’s OK to let them hang out at their friends homes, on occasion, but not every day and night. If you want to impact your children, then you need to spend time with them.

3.    Set safeguards for your children, even when they are out of the home. How? Talk to the parents of your children’s friends. Make sure their home is kid-safe, too. It does no good to kid-safe your home, if they are free to do all the wrong things at their friends place. (This is where the “choose friends wisely” suggestion comes into play)

4.    Forget the PTA shuffle. You don’t have to let your children play every night. Teach them responsibility. It’s good for them. Make time for fun, certainly, but not always. What you do with them, is more important than you will ever know. Here’s a few helpful hints: when you have to run errands, pay bills or get groceries, take your children with you, and spend this time engaging them in meaningful conversation.

5.    Don’t leave you children unattended. When you aren’t home, you need to find a good, safe home for them to stay at while you’re away, or take them with you. That’s what we did. We took them along with us when we went places; like grocery shopping, paying bills, etc. Wee found this to be a great time to interact with our children, talk about their lives, and just be the parent. If you have an eye for making the most of every parental opportunity, this can actually be a good one.

Train them to do right – to live right. That’s your responsibility. Start by setting a solid example. You can’t expect your children to become something you’re not. “Train up a child in the way they should go, and when they’re old, they won’t depart from it.” (Proverbs 22:6 KJV)

A Good Place to Start:

o    Introduce them to a real, life-changing relationship with Jesus Christ. Don’t rob faith from their hearts. Share your living faith with them – so it will guide their life, as it has guided yours.

o    Many parents start well – they take their children to church while they’re young, but when they grow older – and need God the most – parents start living a, altogether different lifestyle, and by doing so, they rob their children of the most important relationship they could ever have – a dynamic friendship with the Lord.

o    Drugs: Starting before your children are even born – make this the habit for your life. Never do drugs, or allow drug use in your family circle. Remember: what children see you and your friends doing, they will grow up doing themselves.

o    Choose the right friends. Never forget; real friends do not verbally, physically, emotionally or sexually abuse you or your children. Do whatever it takes to forever remove such people out of your life. As the parent, it is your responsibility to help your children learn how to select/ choose good friends. Be proactive, stay involved, and help them make right choices early on. You’ll be surprised by how a sound training helps change the outcome of their lives.

o    Safeguard them against Internet pornography and chatroom abuse: The Internet can be a wonderful tool for students, or even a great way to connect socially. But according to stats, the Internet is more likely to become a negative influence in the lives of your children. Listen up parents – never allow your children unsupervised or unfiltered access to the Internet. The solution is simple: Keep the computer in a public living space, or place parentally-selectable filters on your system, to keep your children from EVER entering these domains.

Bottom line: Never forget who is the parent. If you love your children enough, you will do whatever you have to do to protect the innocence of your children – and keep it that way. Whatever you subject your children to: racism, abuse, critical attitudes, addictions, immoral practices (Lying, stealing, cheating, violence, porn); those influences will shape their own lifestyle, forever.

You need to decide, early on, how valuable your children’s success really is to you, and construct a lifestyle that will help them grow into their righteous destiny.

Never forget: there is only one influence in life that has the potential to positively guide your children into adulthood, more than you, and that is a personal relationship with God. That potential will only be realized, however, if you take your rightful place as a parent, and teach them to love Him.

Raising great kids is a challenge, but if you are willing to show them the way, the results will be more rewarding for you, than anything else you could ever do in life.

About the Author:

Tom Cannon is an experienced author, and has written numerous books, including; “Two Faces in the Mirror,” “Servants of the King,” “Mountain Empire” and “Changing Natures.” Tom is happily married, and lives in Tennessee. He is the director of Destiny Ministry, Inc., and ministers worldwide in conferences, churches and seminars.

For more information on this topic, or to purchase books, head on over to Amazon.com, http://www.TomCannon.org, or http://www.DestinyMinistry.net bookstore.

Email: destinyministry@gmail.com

Read more blogs at: TomCannon.org

If you are like most working Americans you are low on time and high on tasks. You might put in long hours at the office. This shortens the amount of time you spend engaging in dog walking with your best canine friend every day. Different dog breeds have different daily exercise requirements, so your pooch might need extensive dog walking or run in the middle of the day.

How can you take your dog walking and be at work at the same time? You can hire a dog walker to be your dog walking replacement while you are at work. Often times a dog walker is more then just a necessity because many dogs that have limited dog walking time become irritable. Dogs need to have daily exercise and human connection through dog walking.

Your dog may even act out by chewing up your couch and favorite pair of heels when you are gone. In some instances, a dog in need of consistent dog walking will show aggression. This lack of exercise has let excess energy build up.

Dog walking during the day is also necessary for many dogs because they simply can’t go a long duration without going the bathroom. You may be at work for 12 hours and this can be too long for dogs to go without relieving themselves and/or having a snack. Therefore, daily dog walking can be a great benefit to many dogs.

We have established that daily dog walking by a dog walker is great idea. The question now is how do you choose a dog walker? There are many things to consider when you choose a dog walker. Your dog is a member of your family so you need to go through many of the same considerations that you would when hiring a babysitter for your children.

When hiring a babysitter for your children you normally look to family and friends for references. Do the same when you are looking for a dog walker. You can seek out references from friends that have dog walkers, your veterinarian, and dog groomer. They may know of individual dog walkers or dog walking services.

Take time to interview your dog walker. Do they have dog walking experience? Can you speak with any of their clients? Do they have a business license? Find this information and investigate it thoroughly. The last thing you want to do is leave your dog in the hands of someone that is unprofessional or may harm your dog.

Feeling comfortable with a dog walker’s references is also necessary because you will need to give them a key to your home so they can pick up your pooch. They will enter your home for daily dog walking, so you must trust them like you would trust a babysitter.

You need to assess the services your dog walker has to offer. Will they provide special assistance to your dog especially if it is an older dog that may be blind or has arthritis? What types of care services will your dog walker provide in addition to dog walking? For example, will they also provide water and feed your dog? Will they then cleanup any dog waste? You need to understand the scope of services your dog walker is willing to provide.

There are few factors to think about with regards to the actual dog walking. Will the dog walker walk your dog solo or with a group of dogs? A group of dogs may satisfy your needs, but this limits the amount of personal attention your dog can receive. You might have to pay more for a solo walk, but it could be worth the additional cost to keep your pooch happy.

You also need to determine what time your dog walker will come each time, how many times per week, and the length of the dog walk. It is a good idea to find a dog walker that can work around your schedule. They may be a great dog walker, but if they are too busy then they may not be able to meet your needs.

Don’t forget to bring your dog into the picture during the interview process. The dog walker needs to meet your dog. Observe how the dog walker interacts with your dog. Are they friendly? Does you dog appear to warm up to them immediately? If you have an opportunity, try to watch your dog walker interact with other dogs. Are they curt with dogs they aren’t walking?

Once you do hire a dog walker, you need to monitor their performance during the first few weeks to determine whether they are the right dog walker for your pooch. How can you do this if you are at work? It’s as easy as enlisting the help of your neighbor or anyone that will be in your neighborhood during the day. Have them observe the time of day your dog walker arrives and how they treat your dog during dog walking.

Don’t forget to provide your dog walker with emergency contact information. Also inform them of any special needs your dog may have. Finding the right dog walker can keep both you and your pooch happy.

Visit the Dog Walking [http://www.dog-breeds-infosite.com] website to research dog breeds & get free tips on dog training, dog books, dog products & how to find dog sitters & dog walkers.

There are many types of hiking boots and hiking shoes, and the choice can be bewildering. While there are some kinds of hiking footwear that will not fit neatly into any category, I will discuss hiking footwear in terms of four categories, based on the general kind of hiking for which they work best.

1. Hiking shoes and sandals. For short walks in the outdoors, for knocking around in camp, and for easy interludes in an otherwise serious hike.

2. Day-hiking boots. For moderate hiking, such as day hikes or short hikes in rough country.

3. Backpacking boots. For multi-day backpacking trips.

4. Mountaineering boots. For the most serious hiking, mountain climbing, and ice climbing.

As you move up the scale of categories, you also move up in price. That means you have to give more serious thought and do more careful shopping the higher up the scale you look. But before you begin your serious shopping, get a handle on what types of hiking boots are available so you will be sure you are looking for the right kind.

Don’t be scared off by the prices, and don’t make the mistake of assuming that you don’t need special-purpose hiking boots. You probably don’t need $200 mountaineering boots, but that doesn’t mean you should try a twelve-mile day hike in your tennis shoes, either. In this article, you will learn how to decide which general type of hiking boots are right for what you want to do. Then you’ll be prepared to look deeper into exactly what you need.

Hiking Shoes and Sandals

Hiking shoes can be multi-purpose footwear. If you are new to hiking, and planning only short hikes on well-maintained trails, you might already have suitable footwear. Cross trainers or any reasonably sturdy sneaker may be suitable for light hiking.

Shoes expressly designed for trail running and light hiking typically rise a little higher than conventional sneakers, and they usually have a “scree collar” (a collar of padding around the ankle to keep pebbles out). They are usually not waterproof, though they may be somewhat “water resistant,” and the tread is not very aggressive.

Hiking shoes are suitable for short hikes on reasonably dry, reasonably smooth trails where you will not be carrying much weight. If you will be crossing streams, climbing steep slopes, walking on snow and ice, or carrying more than about twenty pounds of gear, you should probably look into day-hiking boots or backpacking boots.

Hiking sandals are a special class of hiking footwear. When you consider the four main purposes of hiking shoes – warmth, protection, traction, and keeping dry – sandals might seem like a joke. But think again.

Obviously, you’re not hiking in winter in hiking sandals, so keeping your feet warm is just not a consideration that hiking sandals address. Sandals do protect the soles of your feet from rough surfaces and sharp objects, but they can’t protect the sides of your feet from rocks and brush. They also provide good traction.

But what about keeping your feet dry? Don’t laugh! No, sandals will not keep the water out as you wade across a stream, but neither will they keep the water in when you step out of the stream. Many hikers carry sandals in their backpacks and switch to them whenever they cross a stream that they know is going to overtop their hiking boots.

If all you are going to do is short hikes on relatively clear, level trails in warm weather, sandals are worth at least a little consideration. More importantly, if you want a pair of hiking shoes to switch out in the middle of a long, serious hike, hiking sandals may well be worth the space they take up in your backpack.

Day-Hiking Boots

Day-hiking boots are purpose-designed for hiking. If you are planning to do any moderate hiking, such as all-day hikes or short hikes on rugged trails, you will need to give some serious thought to your footwear.

Day-hiking boots typically rise just above the ankle, and they always have a padded “scree collar.” They usually have a fairly stiff fiberglass shank to reinforce the sole and arch supports. The tongue is partially attached, sometimes fully attached, to provide waterproofing.

Day-hiking boots nearly always have hooks for the laces on the upper part of the boot. Some have eyelets all the way to the top, but these are hard to keep properly tightened.

Beware of imitations! The fashion industry has caught on to the style of hiking boots, and you will find many shoes that look like hiking boots, but are better suited to hanging out at Starbucks than to hiking the backwoods. Look closely, and you can tell the real hiking boots from the wannabees:

* Scree collar

* Stiff shank

* Attached or partially attached tongue

* Genuinely aggressive tread

None of these features show when you’re just looking cool, so the imitation hiking boots don’t have them.

Backpacking Boots

Backpacking boots are designed for long wear under fairly harsh conditions. If you are planning to do a lot of hiking, especially multi-day backpacking trips or all-day hikes on rough trails, you will need backpacking boots. And don’t be put off by the prices: A hundred-dollar pair of boots that lasts five years is cheaper than buying a forty-dollar pair every year. And more comfortable, too.

Backpacking boots usually rise well above the ankle. Very high-rise boots, like military-style “combat boots,” may not have a padded “scree collar,” but lower-rise boots will have one. They have a rigid shank, which may be fiberglass or steel, to provide stiffness and arch support. The tongue may be partially attached on high-rise boots, or fully attached on lower boots. Backpacking boots always have a very aggressive tread design.

Many backpacking boots have eyelets for the laces all the way up. This makes the boots harder to put on and take off. It also makes the laces more difficult to adjust than if they had hooks, but the eyelets are less prone to catching on brush or getting bent closed when you bash your leg against a boulder. D-rings, used on the upper parts of some hiking boots, are a good compromise. They are less prone to damage than hooks, but more easily adjustable than eyelets.

There are heavy-duty boots out there that are not suitable for hiking. Work boots can be very similar to hiking boots in every detail except the tread. When choosing backpacking boots, make sure the tread is designed for the trail and not for the workshop.

Mountaineering Boots

Mountaineering boots are specially designed for serious expeditions in primitive and rugged conditions. The term “mountaineering boots” generally also includes such specialized footwear as ice-climbing boots.

I’ll be perfectly honest here (habit of mine): I have no personal experience with mountaineering boots, nor with the conditions that require them. So I don’t have much to tell you about them other than that they exist and that, depending on your requirements, they may be what you need. When you are ready to take a good look at mountaineering boots, I can only advise you to look for suitable advice.

Mountaineering boots are generally completely rigid, made of thick, heavy leather or molded plastic. They are quite heavy, and difficult to walk in under most normal conditions.

Don’t be oversold. If you are looking for backpacking boots, you don’t need special-purpose mountaineering boots. This is one case where buying more hiking boot than you need can actually be a bad thing. Mountaineering boots are what you want for climbing Mount Everest, but not for hiking in the typical National Park.

Conclusion

Now you know now to recognize the four main types of hiking boots. That will help you in your search. Choose the type of boot that is right for the type of hiking you are planning to do, then go do it!

Chuck Bonner is a lifelong hiker and amateur naturalist, and webmaster of http://www.HikingWithChuck.com. For more information about hiking boots and other hiking equipment based on many years on the trail, visit [http://www.hikingwithchuck.com/Gear/HikingGear.htm].

Almost people who tend to seek a job understand that resume is the decisive factor to whether you can make it to the interview round or not. Moreover, don’t forget that resume and resume is “two sides of the one” which show your outstanding capability. However, not everyone can know how to make his resume and resume become “decisive” to the employer. It is not about spending more time or providing more information in the resume that make that resume becomes well impressive to the employers.

The employers are very busy as they may receive hundreds of resumes and resumes each day from different candidates. So, think carefully before you send your resume and resume to an employer is a good way to win over other candidates. Don’t expect to win the employer when your resume and resume are common without any particularity. So, don’t waste time sending “imperfect” resume and resume to different employers because your chance of getting to the next round is not significant at all.

Following are some basic tips for you to make your resume perfect:

1. Understand what your resume is about to gain:

Resume is, in fact, an approach to market your own image. Your goal is to impress the employer to open the path to the interview phase. With such goal, your resume must achieve the following:

• Prove to the employer that you truly want to be employed and are willing to contribute your best to the job;
• Show the employer that you have good qualification and working experience that exceed other candidates;
• Show your personality and traits that are suitable to the job;
• Present your good achievements at work that you have gained;
• Show that you are ready to enter the interview.

2. Find out about the employers:

Don’t let your resume or resume in disorder or write a resume or resume in a certain available form. Resume and resume are one way to show off your personality and make the best explanation to the employers’ question why they are impressed at you but not at other candidates.

Before writing a resume, you should spend time find out carefully about the employer. The more you know about the job and the company, the more suitable your resume and resume may be to the job requirements and as a result, the more your chance will be. Nowadays, with the explosion of information technology and internet, you can easily sit at home or at the old company to research about the employer on its website or by asking friends and others (those who know about that company”. Don’t start writing the resume until you have any idea about the employer.

Also, you should remember this important point: you need to show the employers what you can benefit them but not what you may benefit from them. The perfect resume must focus on the strength in necessary experience and skills that the employer may require from you. You will score more point with your knowledge about the employers and understanding of what they expect from you.

3. Different:

Make your resume and resume differ from those of other candidates. As such, you should never start your resume with such general salutations as “dear sir,” or “dear sirs,”…

Normally, when a company posts publicly a recruitment ad, it will surely address the name, address and contact number so as the resumes may be sent to correct address. Don’t miss these important details and don’t forget to start your resume professionally with clear address of the company and even, the name of the responsible person. The employer will understand that you have researched carefully about them and correct your resume before sending to them, and, you have gained a good score then!

4. Make a professional resume:

A resume should start with short but clear and open sentences. Your goal is to show that how much you understand about the job, why you love that job and how much experience you have gained when doing similar jobs. Then, why don’t you put those in your resume and it in a professional way?

The strength of your resume depends on your confidence, but confidence here does not mean arrogance. Your resume must absolutely avoid words and phrases that may make the readers think that you are too sharp and even deceitful. Use the resume and resume to make the readers understand that you are sensitive, professional, politely and well qualified.

5. Focus on the most importance:

A resume or a resume both requires focusing points. You should go deeply into the most important points about your qualification and knowledge about the job and the company. You may make bold or italic important points (if printing). The length of your resume should not be more than 1 page and there must be a full name with signature at the end of the page.

Also, don’t forget that the content of the resume and it must not be “different” in information, especially important ones. However, it is neither a part nor a summary of your one. So, differentiate the it’s function and resume.

6. Check spelling and grammatical errors:

Even the smallest spelling or grammatical error may become the reason that eliminates your name out of the list of potential candidates. So, don’t forget to check carefully for any error before clicking the “send” button, or bringing the resume across a long way to the employer.

7. Finishing:

Don’t forget to end it with promising sentences that you are ready for the interview and if there is chance and will actively contact the employer before he or she contacts you. This way will help impress and smartly remind the employer of you. And also, don’t forget to put your name, address, e-mail and phone number at the end of the resume or resume.

You can use free materials about resume writing at:: Resume templates and How to write resume [http://howtowriteresumes.info/].

Auto repair scams and a dishonest auto repair shop are so easy to find.

First a few facts I dug up about auto repair rip-offs.

The Consumer Federation of America states, auto repair rip-offs are consistently one of the top five most

frequently reported consumer complaints. National figures indicate $20 billion is spent annually on unnecessary or faulty auto repairs.

The California Bureau of Automotive Repair receives around 25,000 auto repair complaints a year.

With that said, I have personally seen so many different ways to rip people off in the auto repair business that it is hard to pick out the most common scams because each auto repair shop has its favorite.

So I will concentrate on the most common scams and rip offs that I have seen and heard about in my 23-year career as a certified master technician in the automotive service retail business.

To get started on the most common scams we have to talk about a few different rip offs as related to the common brake job. Brake job scams are so popular that whole franchise businesses have been built around them and specialize in just doing brake jobs.

These companies have recognized the pure profit potential from performing brake service. Auto repair Brake scams are easily sold to the UN educated consumer do to the safety factors involved.

We all no the importance of being able to stop the vehicle in emergency situation.

Once again the auto repair shop uses this to their advantage and sells you unneeded services in the name of safety.

The most offten used brake service scam is the complete brake system overhaul. I will use a specific example to show you how this works. You go into a auto repair chain store to have your brakes checked. Maybe you heard some brake squeal or brake noise that concerned you.

So you bring your 1999 Chevy blazer that has 75,000 miles on it to an auto repair shop to have the brakes checked. The shop could do a standard brake job or a hang and turn as we call it. A hang and turn is replacing the brake pads and resurfacing the rotors. This service would retail for around $110.00 but the

auto repair shop would prefer to make more. So they recommend a brake system overhaul.

The brake system overhaul will mean different things to different auto repair shops. In most cases they are

talking about overhauling the brake calipers by replacing the seals in the calipers.

A caliper seal kit is very cheap in parts cost and very high in labor costs. The seal kit usually has about 3 or 4 rubber seals in it and cost the shop about $3.00

They then charge you $20.00 for the kit and another 2.0 hours per caliper to install the seals. But here is the scam part.

The caliper seals are internal and it’s hard to verify that they were actually replaced. The outer seal known as the dust seal is usually the only seal that will get replaced during this unneeded service.

The mechanic then throws away the remainder of the brand new seals. The shop usually includes a brake system flush in this service, which I will attack in a moment.

The first auto repair issue to address is do we really need a caliper overhaul. In most cases no we don’t. Why is this true? The manufacturers make fantastic calipers from the factory. The reason being it is an extremely important safety related part.

The manufacture must be sure their vehicle meets stopping distance requirements. They must also be sure that the calipers are over engineered to last for the life of the vehicle. The manufacture cannot afford to go to court for lawsuits on brake system failures.

Now with this being said do calipers ever need to be overhauled? Yes on rare cases this is the case. But

there are warning signs that the service is required. The Number one sign that a caliper is failing is a

strong brake pull.

To explain, this is when the vehicle pulls right or left during braking only.

The harder you brake the harder it pulls to one side. This is because a caliper is binding on one side or the

other. Equal braking force is not be applied. Tell tale sign # 2 is if the red brake warning light is illuminated on the dash. This can indicate the brake fluid is low and may be caused by a brake fluid leak from a caliper.

In any case the way the caliper service should be addressed by the auto repair shop is to replace both front calipers at the same time. I do not trust the individual mechanic to overhaul my calipers.

I would rather replace both front calipers with either new or remanufactured calipers.

This way you are assured you have reliable calipers installed. Some remanufactured calipers come loaded with new brake pads and now you have new calipers and brake pads that the auto repair mechanic can just bolt on.

This requires very little skill from the mechanic and makes for a very reliable auto repair.

Most auto repair shops will do this if requested.If they are not willing to do the repair the right way this should raise a red flag in your mind and moving the vehicle to another shop would be best. Remember That an educated consumer is the auto repair shop’s worst nightmare.

Mark Gittelman Is an ASE Certified Master Technician with 23 Years of front Line experience in the auto repair business. His Web site http://www.certifiedmastertech.com was created to help auto repair shop customers avoid rip-offs and scams. His new book A Mechanics Secrets Revealed is a shocking and in-depth look into the auto repair world. This new book is a powerful tool to help you fight against the dishonest auto repair shop. Visit the free blog spot at http://certifiedmastertech.blogspot.com/

Colourful fashion trends of India

With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.

In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.

It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result.

In 60s, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as within. Hence, international fashion arrived in India much before the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.

It was in the early 80s when the first fashion store ‘Ravissant’ opened in Mumbai. At that time garments were retailed for a four-figure price tag. The ’80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the ‘salwar kameez’ was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that that the word ‘elegant fashion design culture’ means, it had to have a higher price tag.

Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive events each attempting to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the number one professional art that time.

In the 90′s, the last decade of the millennium, a move towards the drastic pairing down returned with ethnic wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell at any cost and keep staying in the limelight. With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The price tags, which had once reached at a peak, began their downside journey.

At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.

India’s strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery – accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers – all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the “Madras check” originally utilized for the universal “Lungi” a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is ‘in’ not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqué work called ‘Dharaniya’. One of the significant styles of Saurashtra is ‘Heer’ embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqué work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.

According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It’s been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper’s Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: and W.

The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry’s net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market’s size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many fashion designers and management experts foresee an average growth of about 10-12 per cent for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15 per cent, if infrastructural and other logistical bottlenecks and drawbacks are over come.

India needs more effort to overcome

However, despite the benefits available in India there are also some disadvantages. India is not a remarkable player in the global market with reference to brands because of its inability to add value to products. This is observed by the fact that nearly 50 per cent of its exports are apparel and made-ups where value addition is essential. Likewise, 75 per cent of domestic apparel market is commoditized and unbranded and very few Indian brands do survive in the foreign markets. Evidently, the Indian market has not made a strong stand and hence it is difficult to make Indian brands that can compete with global brands in India.

Another reason for the fashion industry’s inadequate growth is the limited experience of the designers and the platform they are offered. The insignificance stalks from the reality that most of the young talent is hired by the bigger names to work in their studios, thus imprinting their work with the label of the big designers.

Though performing individual presentation is not an alternative choice for most of the young talent, because of the limitation of finance, a beginner designer’s name fails to come to the forefront.

Another thing, with regards to the ramp, is what the designers offer is barely appropriate to be worn ordinarily. You’ll see there’s dissimilarity between what is there on the ramp and what the Page Three crowd wears. Some believe at present the fashion is in, but the tendency hasn’t changed much as it is the old ones coming back. We have had short kurtas, long kurtas, flowing skirts, etc. coming back into fashion with only a new variety of designs.

Many management consultants and professionals believe that the Indian fashion industry will be boosted if the new comers are paid proper attention. What they require is more support so that their work gets due recognition. According to the consultants and professionals there should be a panel of people who choose designers for showcasing according to their work and not their name or who they’ve worked for earlier, and hence selection would be purely based on quality. Besides this, the panel of judges should comprise of people from the fashion schools rather than designers.

It has been observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. No clear cut picture is provided about the feasibility of the products. Basically it is only the famous names that are being talked of. What they offer is not quite daily-wear. The entire focal point of the industry is on commercialism. The discussion is only regarding how much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It needs innovative designers, a seamless supply chain, control over retail and distribution and concentration of quality while dealing with some image. While a few have accomplished something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been capable to track on.

A serious reason for India not being successful has been its isolation in the fashion system. Each stakeholder including designers, exporters, textile players and retail chains need to come together along with the government to make sure that the position of Indian fashion is strong in the coming years.

There are various agencies and industry associations that can support in brand-building practice. Many of these agencies require attractive resources and making a global image of Indian fashion rather than independently trying to promote particular brands or textile segments.

Efforts to create strong global image

Large textiles players require more and more to target on the market facing activities while developing an association with small medium enterprise (SME) clusters. Such kind of networks would be a benefit to that which can focus on demand making and branding as well as for clusters that can focus on quality production.

Efforts to create value networks

After the entry of large retail chains like Wal-Mart, Gap etc in India, Small scale manufacturers in India will find it very difficult to satisfy the demands of these international buyers if they continue to promote their products individually. Therefore, it is very important that value networks are created between large textile and apparel companies in India and small scale manufacturers, so that the marketing muscle of the leading players can be utilized for receiving large orders while the bigger players then assign the orders to the small-medium enterprises according to their past record of quality and service. For this to be put into practice, it will be vital to well-organize the information on small-medium enterprise clusters in a perfect manner so that supplier selection decisions are made according to the information in the long run, only the more efficient small-medium enterprise players survive and develop.

Efforts to concentrate on designers and designs

Designers have a fundamental role to play in the future of Indian fashion scenario. There should hence be an effective process for preparing these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivating and offering business incubation to new designers and rewarding efforts through proper design awards.

Even in India, well-known designers are incapable to tap finances from well-organized resources, since a vital part of their assets are brands and design talent which are not measured in terms of money and hence it becomes difficult to judge the value. This has severely inhibited their development and capability to raise retail existence across the country and abroad. Likewise, there is no systematic approach of existence in the fashion capitals of the world like Paris, Milan and New York. Due to this, designers have to depend on their personal contacts and relationships for organizing fashion shows and making retail alliances. The French government as well as the British government helps designers of their particular countries appreciably in these areas as they understand that value creation through design is the only way to carry on in the competitive landscape of the global fashion industry. The Indian government and related agencies should also accept this aspect of textile, apparel and fashion industry sincerely if they need to see India on the global fashion map.

Work in collaboration: designers-corporate efforts

Designers and many organizations can work globally through various models and with many working relationships. The Indian fashion industry has many views but only one such model, wherein a designer creates a retail venture with his/her own brand through organized retail chains. There are many other models according to brand ownership and division of operational activities.

Globally, many models of collaboration between designers and corporates are available. For example Ralph Lauren has made an agreement with Jones Apparel for producing and retailing various Polo brands. Likewise, Armani had an agreement with Zegna for production, even while it was competing with them in the marketplace. There are many cases of designer brands being co-owned by the designers and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being some of them.

In the end, many designer businesses have been obtained by corporates where designers play a major role in the design elements of the business, but the brand and the organization is owned completely by the corporate.

The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples in this segment. These examples strongly point out that not only designers find such relationships important for development, but also corporates find these attractive for rising their profitability and growth. Likewise deals in India could go a long way in developing the brand values of corporates and designers.

Developing clusters

Making common infrastructure for functioning such as design and sampling, affluent treatment, product testing, etc can help in increasing the capability of the clusters since noteworthy investments could be made by the cluster itself rather than any single player.

Well-managed databases can help in decreasing search costs and through data mining, rating of players can be done so as to make the procurement process easier for buyers. Cooperative marketing programs at different clusters can also support players to grow up in the value chain by mixing their strengths within the cluster.

Cluster based battle in the fashion industry is characterized by the Italian industry. The National Chamber for Italian Fashion for example, supports the development of the fashion clusters at Milan and Florence in a well organized manner. Indian industry can learn a lot from Italy because India has a similar cluster based scattered production base, but has been incapable to link it with design and branding capability.

If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade.

Conclusion

In the 50s, 60s and 70s, the Indian fashion scenario was colorful and stylish, in the end of 20th century it was quite subdued and with the beginning of the 21st century it has geared up and is still experiencing the growth with many spectrums of colours. Though this industry is growing at a very good pace, besides achieving a negligible share in the global market, still it needs to make severe efforts to stand amongst international fashion market in various aspects.

Fibre2fashion.com- Leading B2B Portal of Fashion, Textile and Apparel Industry offers Free Fashion Articles, Free Fashion Trends Articles, Free Industry Reports, Free Articles, Free Fashion Designers Articles, Women’s Fashion Tips, Fashion Tips Free Fashion Case Studies and Fashion Market Country Reports – submit your reprinted articles, featured articles free and get advantage of largest community of textile apparel, fashion and retail industries.

To read more articles on Textile, Fashion, Apparel, Technology, Retail and General please visit http://www.fibre2fashion.com/industry-article If you wish to download/republish the above article to your website or newsletters then please include the “Article Source”. Also, you have to make it hyperlinked to our site.

Copyright © 2006

Dog Training Ebook Review – SitStayFetch

We own and breed Staffordshire Bull Terriers and with a total of 5 dogs in what is a VERY small house, you might imagine that we have always been interested in dog training and dog training methods.

So being a Dog-lover I first came across SitStayFetch while browsing on Clickbank and SitStayFetch appeared to dominate the Clickbank Dog Training section! Its only major competition was from Dove Cresswell’s Dog Training Online – another quality dog training system, but Dove Cresswell’s system only had 30% of the Clickbank popularity!

And SitStayFetch is jam-packed with dog obedience training information, including how to solve over 25 dog behavior problems, real-life case studies, the best dog training techniques, an email consultation with the SitStayFetch team, and loads of photos that will help boost your learning

For the quite reasonable outlay SitStayFetch totally over-delivers with Bonuses! SitStayFetch extras include:

Bonus – SitStayFetch Audio Book

Bonus – A Quick Guide to Dog Aggression

Bonus – All The House Training Methods & Tricks

Bonus – Dog Grooming Made Easy

Bonus – Tips On Security Training Your Dog

Bonus – Secrets To Becoming The Alpha Dog

Bonus – Private Email Consultation to Help You

Resolve Your Specific Dog Problems

Do you have a generally disobedient dog?

Does your dog embarrass you in public?

Are you sick of excessive biting, barking, whining, etc?

Are you sick of dealing with dog aggression issues?

Do you want to know how to fix virtually any dog training or behavior problem?

Or, perhaps you just want the best relationship that you can possibly have with your dog…

SitStayFetch covers dog obedience training fully and even answers your dog training questions, covering specific dog behaviour issues, like how to deal with a dog eating poop or digging or a dog that is scared of the leash and much more! And SitStayFetch goes way beyond basic dog training:

The Chapters of the SitStayFetch Ebook itself cover:

DOG 101: It’s A Dogs Life

A. Dog Ownership and You

B. Selecting Your Puppy or Dog

C. Selecting a Breeder

D. Dog Groups

E. Responsible Ownership

F. Review of DOG 101

DOG 102: Caring for Your Dog

A. Bringing Your Puppy or Dog Home

B. Diet and Nutrition

C. Canine Growth Stages

D. Toys for Your Dog

E. Safe and Fun Toys to Buy

F. Choosing Your Vet

G. Review of DOG 102

DOG 103: Training Methods Revealed

A. Types of Training

B. Secrets to Training Your Dog

C. Crate Training

D. Obedience Training and Age

E. Selecting a Dog Trainer

F. Review of DOG 103

DOG 201: Secrets to Understanding Your Dog

A. Understanding Your Dog

B. Dog Senses

C. How Dogs Communicate Using Scent

D. Guide to Body Language and Signals

E. Guide to Facial Expressions and Vocals

F. Wolf Instincts

G. Review of DOG 201

DOG 202: Dog Problems Solved

A. Aggression Problems

B. Aggression: Treatment for Dominance

Case Study: Aggression with Strange Dog’s

Case Study: Food Bowl Aggression

C. Biting and Nipping

Case Study: Fear Biting

Case Study: Nipping and Hand Biting

D. Coprophagia (Poop Eating)

Case Study: Copropohagia

E. Chewing and Other Destructive Behavior

Case Study: Chewing and Destructive Behavior

F. Digging Problems

Case Study: Digging

G. Disobedience

H. Fear of the Leash

DOG 203: Commands to Start

A. Come (Recall)

B. Sit Stage I

C. “Okay” and “No”

D. “Hold” and “Leave”

E. “Sit” – Stage II

F. “Sit and Stay”

G. “Down” (Drop) – Stage I

H. “Down” (Drop) – Stage II

I. “Heel” – Stage I

J. “Heel” – Stage II

K. “Heel” – Stage III

L. “Stand”

M. “Wait “

N. “Seek” (Find)

O. Training Program

P. Review of DOG 203

DOG 301: Dog Whispering Uncovered

A. Defining Dog Whispering

B. Dog Whispering: About the Method

C. Dog Whispering: Interventions

D. Dog Whispering: Corrections

E. Dog Whispering with Common Commands

F. The Trouble with Dog Whispering

G. Review of DOG 301

DOG 302: More Dog Problems Solved

A. 2 Dogs in the House

Case Study: Introducing a New Dog

B. Allergies

C. A Death in the Family

D. Bad Breath

E. Cat Chaser

Case Study: The Cat and Car Chaser

F. Flatulence

G. Fleas

H. Hot Weather and Heatstroke

I. Jealousy

J. Jumping on Furniture

K. Jumping on People

Case Study: Jumping Up on People

L. Separation Anxiety

Case Study: Separation Anxiety

M. Worms

N. Review of DOG 302

DOG 303: Advanced Commands and Tricks

A. Advanced “Sit and Stay” Stage I

B. Advanced “Sit and Stay” Stage II

C. More “Sit and Stay”

F. “Beg”

G. “Fetch” (Retrieve)

H. “Catch”

I. “Shake”

J. “Climb”

K. “Crawl”

L. “Jump”

M. “Roll Over”

N. Review of DOG 303

I believe that SitStayFetch is probably one of the best basic dog training Ebooks on the internet today, I would even go as far as saying that SitStayFetch is one of the best advanced dog training Ebok resources! So I can highly recommend SitStayFetch to anyone looking to learn how to understand and have the best trained dog in the neighborhood!

Steve Gaskin is an author of Dog Training Articles – he and his wife own and breed Staffordshire Bull Terriers. For more information on dogs and dog training – for Ebook reviews and a FREE Home-made Dog Food Recipe visit: http://dogloverstoolbox.com

Four Steps to Help You Get the Most from Your Health insurance Coverage Finding, buying, and understanding health insurance coverage options aren’t always easy tasks. Here are some easy tips to follow on how to start your journey through all of the online healthcare madness.

Step One – Make a list of your current health conditions, medications, and any other current health related issues. You’ll also want to make a note of your primary concerns and questions about choosing adequate health insurance.

Step Two – Get information from several health insurance providers. Not all health care plans are the same. It’s well worth the time and effort to review more than once health insurance policy. It can save you time, money, and improve the quality of your healthcare in the future.

Some of the big names in Health insurance may be a great place to start your comparisons such as: Golden Rule Insurance, Celtic Insurance, American Medical Security Insurance, Time Insurance, UNICARE Insurance, Humana Insurance and Blue Cross Blue Shield of Michigan Insurance just to name a few.

Those of you looking for Michigan Medicaid and Medicare help must first meet the requirements for qualifications. Each county may have different requirements such as income and more. Check with your local health department for more information.

Step Three – Review each health insurance plan making notes of benefits provided for these basic coverage sections: physical exams, specialists’ care, hospitalization, prescription drugs, dental care, vision care, emergency care Ob-Gyn care, preventative care, and alternative care coverage. Remember to evaluate using the notes you made in step one.

Pay careful attention to co-pays, spending limits, and deductible amounts in each section for each health insurance plan you’re reviewing. The goal is to do what’s called “comparison shopping.” As you go through this process, most likely one or two health care policies will seem to meet your needs better than the others.

Step Four – Once you’ve picked out two or three possible health insurance plans, make notes of questions and concerns about each. Now it’s time to get your questions answered and make your decision.

It’s important to make sure you’re speaking with a qualified, licensed health insurance agent. Don’t hesitate to continue to ask questions until you feel you have all the information you need to make a good choice.

Other Helpful Information

Compare Health insurance Plans Online and Save Time

Take your time to find what you need at a price you can afford. What is great about looking for Health insurance options online is you can compare plans and benefits first on your own, without talking to different representatives. Most Health insurance companies offer FREE online services and FREE online instant rate quotes. All that is required is for you to quickly fill out a secured application. In the matter of minutes you should have your results in front of you. Just in case you have questions these companies have licensed Health insurance professionals waiting for your call.

Keep it Going! Who Can Benefit From Temporary Health insurance?

Temporary health insurance or short-term medical insurance is also available in Michigan and will allow you to have coverage for a temporary amount of time. This type of insurance isn’t right for everyone. Inquiries of this form of health care usually comes from those who are between jobs, seasonal employees, laid-off and can even benefit young adults recently coming off of their parents’ health plan. Plans tend to last somewhere between six months but some have been known to go twelve months.

Temporary Health insurance forms are much more simple than permanent insurance. Coverage on a short-term plan can begin as quickly as twenty-four hours. This insurance caters to unseen accidents and illness. Because it is temporary, they do not typically cover preventive care, vision, dental or pre-existing conditions. For pre-existing conditions you may want to check your COBRA benefits. There Are Other Ways to Keep Your Health insurance after Losing Your Job

Don’t let recent un-employment keep you from the care that you need! For instance if a loved one is expecting, the last thing you want is to lose your maternity insurance. There is another alternative called consolidated Omnibus Budget Reconciliation Act or COBRA. This type of insurance normally last longer than temporary or short-term insurance but it is still a type of temporary insurance. Normally COBRA policies can last for approximately eighteen months. For more detailed information on COBRA’s extended policy plans talk to your employer about their specific Health insurance carrier’s plan. Many people don’t know about temporary Health insurance coverage. In fact, people take chances between coverage all the time because of lack of knowledge. The advantage of temporary Health insurance coverage is to fill a gap in coverage. Although this is temporary coverage is great to have, it does not replace permanent coverage. Michigan HIPAA Laws and How They Could Effect You

If you currently have pre-existing conditions and are looking into short-term Health insurance coverage WAIT! You may be buying health coverage that will not cover you and then make you ineligible for the care that you need. HIPAA stands for Health Insurance Portability and Accountability Act. HIPAA plans are mainly for those who have pre-existing conditions and may have trouble getting health insurance. These plans can be extremely expensive. The HIPAA Federal law gives a person immediate access to comparable coverage when leaving employment that provided coverage.

Get familiar with your rights and consult your benefits advisor to discuss the best options for you. You can take back your health with Health insurance companies where there is a plan to fit everyone’s need. Reading up and doing your homework on plans that pertain to your needs can help eliminate useless information and help you find the right Health insurance plan much faster.

Copyright 2006 Lisa Ip

Lisa Ip is president of Uniforce Insurance, which she founded in 1994, in Madison Heights, Michigan. For more information regarding health insurance in Michigan, visit http://www.uniforceinsurance.com or call 888-302-RATE

Have you ever dreamed of living with a bobcat or having a pet tiger? You’re not alone, and many people share their lives responsibly and safely with such animals. My beloved companion is a African Serval, a very affectionate 33-pound spotted feline. However, this dream come true brings with it some very real challenges and responsibilities far beyond those facing the average pet owner.

A huge number of visitors to my exotic feline site are trying to make very important decisions. Should I get a exotic cat? Is this species the right fit for my family? Can I provide for one properly?

There are a number of things to take into consideration when deciding if exotic cat ownership is for you, and if the answer is yes, which species of exotic cat is suitable for your situation. They include:

• Your ability to make a lifetime committment to an animal who may cause you considerable headaches
• Your ability to be a responsible owner
• Local and Federal Laws
• Your financial ability to provide proper care and housing for the cat
• Your level of experience in working with animals
• Size of the cat
• Disposition of the cat
• Endangered Species Status

Owning an exotic cat requires a lifetime committment to a cat who may live to be 20 years old. If your circumstances change, the cat develops behaviors that are unacceptable to you, or you simply grow tired of caring for it, an exotic cat cannot simply be given over to your local humane society. Being placed in a new home is much more traumatic to an exotic cat than to most domestic animals and can cause a major change in their personality. In some cases, they may never accept a new owner. Qualified people willing to take in an adult exotic cat are hard to find, and no, the local zoo will not accept your cat. Large cats such as cougars and tigers are especially hard to place.

Everyone gets an animal with a certain dream in their minds about how that animal will behave, and some people cannot handle it if things turn out differently. For instance, if you want to own a tiger, you probably imagine being able to play with it and cuddle with it. That may happen; but if you undertake this responsibility you have to be prepared for the fact that you might not be able to so much as enter the cat’s enclosure safely, even if you raise him from a cub.

If you are interested in getting a small cat like a bobcat or a serval, you probably imagine sharing your household with it, as many people do. But what if that cat grows up to spray everything in sight?

If you’ve been researching the idea of owning an exotic cat, you’ve probably discovered how much conflicting information there is. Some sources seem to indicate that living with an exotic cat is no more challenging than feeding your pet goldfish. At the other end of the extreme spectrum, many sanctuaries and animal rights activists paint them as unmanageable creatures that no ordinary mortal could hope to deal with successfully. As is usually the case, the truth lies in a rational world between the two extremes. This site exists to provide realistic and balanced information.

Like all creatures, exotic cats are all individuals, and nobody can tell you exactly how your future cat will act. Generalizations can be made about the behavior of different species, but individual personalities and behavior traits vary widely. As a dog trainer, I have seen puppies with the perfect upbringing turn out dangerously aggressive, and severely abused dogs who were stable and friendly. I have met dangerous Golden Retrievers and unprovokable Pit Bulls. It’s the same with cats; you can generalize to a certain extent, but never count on those generalizations.

If you decide that you are serious about getting an exotic feline, one of the first things you need to do is learn the federal, state, county, and city laws regulating the ownership of the species you are considering in your area. Contarary to popular myth, exotic animal ownership is pretty heavily regulated. Laws and permit requirements vary widely from area to area, and owning exotic cats is banned altogether in many places.

The legal issues will become vastly more complicated if you are interested in owning a cat that is endangered. While it is not impossible, the additional laws and permits that you have to contend with makes owning an endangered cat an unrealistic goal for most people.

Owning an exotic cat means having to remain constantly aware of changing laws and of proposed legislation, and being prepared to fight for the continued right to own your beloved pet.

Owning an exotic cat can be quite expensive. You will need to take into consideration the cost of building a secure and spacious enclosure, feeding costs, veterinary costs, the initial purchase of the kitten, and incidental expenses which seem to crop up on a continual basis. The cost of owning a smaller cat such as a serval or bobcat is more likely to be affordable than that of owning a tiger or other large cat. When you get into the large cats you will find that your feeding and enclosure costs escalate dramatically.

A major consideration is the size of the cat. Some species are smaller than a domestic cat, while others reach 500 pounds. The most common species to find in a pet household is the serval, which ranges fron roughly 18-40 pounds.

Owning a small cat is a more realistic goal for most people than a large cat such as a tiger. Large cats are very expensive to feed and house, heavily regulated by the federal government, and of course much more dangerous. Often keepers are unable to safely enter the enclosures of big cats once they mature. This does not mean that these animals are malicious, but a tiger or other big cat can easily injure you even in play. If you see yourself with a “pet” cat, start thinking small.

Cougars are an interesting compromise in size and temperament. They are actually classified as “small cats” even though most people think of them as a big cat. They are large cats and come with all of the duties, responsibilities, and cost of owning a big cat. However, they often have very gentle and affectionate natures; of all the large felines, they are probably the species that you are most likely to be able to have a “pet-like” relationship with after they mature. For those determined to own a big cat, I would reccommend a cougar over any other species, especially over a tiger.

Owning an exotic feline is not for someone who spends their time in fantasyland. If you are one of those pet owners who think their dog is soooo sweet that he could never, ever harm anyone, that all animals love you because you have a “special touch” with them, or that no animal will be dangerous as an adult if you “love it enough” or “raise it right,” you have no business owning an exotic cat.

You have to be able to objectively assess the safety of any decision you make, whether it involves handling your own cat, letting a family member or member of the public have contact with the cat, etc. You have to be able to say “I love Tigger with all of my heart and he loves me back, but I can tell from the playful look in his eye that if I walk into his enclosure now he might hurt me, so I choose not to.”

It is important to locate a good veterinarian who is willing to treat your exotic cat before you get one. It can sometimes be difficult to find a good, experienced vet who will be willing to treat exotics. Often, vets are uncomfortable around them or dissaprove of keeping them as pets and will therefore refuse to treat them. Many clinics also lack large enough equipment to handle larger felines like cougars or tigers. Veterinary costs for an exotic cat can be higher than those for a domestic animal, especially if your cat develops a serious problem and you are referred to a specialty clinic or university.

If you choose to own an exotic cat, you owe it to your cat and everyone else who owns exotics to be a responsible owner. What constitutes responsible ownership? Some of the criteria, in no particular order:

• Provides a ample, nutritious diet suitable to the species
• Provides ample housing for the cat to live in happily
• Provides shelter and protection from the elements
• Provides veterinary care as needed
• Purchases animals from an ethical and responsible breeder
• Does not neglect or abuse the animal
• Provides generally pleasant living conditions and has the cat’s feelings and best interests in mind
• Makes a good-faith effort to comply with all applicable laws
• Takes stringent precautions to prevent the escape of the cat
• Protects the cat from unauthorized contact or harrassment from members of the public
• Protects the safety of the public and visitors
• Makes a lifetime committment to caring for the cat

This article is written and copyrighted by Jessi Clark-White of www.exoticcatz.com. This article may be reproduced in its entirety only; permission is NOT granted to display editied versions. This article may not be used to support the ending of private ownership of exotic pets.

For more comprehensive information on exotic pets and their ownership, visit my website, http://www.exoticcatz.com. You can ask the author and other exotic pet owners questions at our online forum.

Many people think their cat’s behaviors are because the cat was abused or neglected. I want to clear this up for you. Abused cats are rare. Most cats are just wary of strangers. Bad behavior is usually because they were never taught correctly or played with aggressively. So, how can you identify an abused or neglected cat? Let’s look at what cat abuse and neglect look like and then we can talk about the cat’s responses:

Cat Abuse can be intentional or unintentional. Usually, unintentional abuse is called “neglect” and is addressed by humane societies all over the world. There are actually three levels of abuse. Neglect, Over-Discipline (over use of discipline tools) and Intentional Abuse. This article addresses the Neglect, which is the most benign form of abuse.

Description of Neglect -

Neglect means not addressing the animal’s primary needs for survival – water, food, shelter, rest and hygienic elimination. Then there is the more severe type, where a cat is forced to live in filth, confined to a cage all the time, or denied companionship with people or other animals. Many times, this can be caused by not spaying or neutering your pet. Unwanted kittens, or too many cats, is the primary cause for almost all of this type of abuse. Sometimes, a person is too ill or has allergies. Maybe a person is trying to keep a cat in an environment that makes it impossible to properly care for a cat.

I remember many years ago, seeing a homeless man walking down the street with his belongings in a shopping cart. Homeless people were harder to find then, so he stood out. He was pushing the cart with one hand and had a carrier with a cat in it, in the other. I felt sorry for both, but being a child, I didn’t know what to do. The cat was experiencing neglect, but felt much love. The man, I’m sure, didn’t know he was doing harm to the cat. He just knew that he couldn’t let his beloved cat go into a shelter – at that time all the shelters I knew of were kill-shelters.

An older cat (over a year) has little chance of coming out of a kill shelter. Most people want a kitten. The grown cats are often given no more than 2 weeks to find a home and then euthanized. This heartbreaking situation often occurs when people lose their homes, develop allergies or find that they just don’t want to deal with the discipline and behavior problems that developed in the cat. The single biggest reason people give up a cat is inappropriate elimination. Next, come allergies, followed by death of the cat’s owner. Some cats are surrendered because the person moves and is unable to find pet-friendly accommodations.

I understood the man’s feelings of love and concern for his feline companion. I also understood that the cat couldn’t live in that carrier for long. There was no safe place for them. No homeless shelter would take a man with a cat. In this case, I think the abuse is unintentional – neglect, by description. However, I think the heart of both the cat and the man were in the right place, just that the situation was unfortunate.

In news reports, we sometimes hear of breeding farms where cats are bred to the point of exhaustion and kept in sub-optimal conditions. We hear of people who just keep bringing home strays until they are over-run and can no longer take care of them, and the cats become a neighborhood problem. All of these situations can produce neglect.

Now, let’s turn to the cat’s response to neglect. How does a cat respond? Why does it do that? By understanding the specific situation and response, we can address the resulting problem behaviors with love, patience and training.

Effects of Neglect

A cat left in a cage with other animals nearby is often skittish and afraid of people. It expects food and a clean litter box on occasion, but cuddles and attention may make it uncomfortable. These cats often have no privacy issues in the cage, but once free, they are very private about their litter habits. If the cat was kept in a small carrier, it may soil itself, or hold back elimination until it is very uncomfortable. It may be dehydrated and need medical attention. The cat will be overweight from lack of activity. It may be apathetic when play is offered, not knowing what is expected. Electric lights may be something that set off a fear response in the cat because it means that people are coming. In other cases, darkness may be scary at first. Once the cat’s eyes adjust to the light level, it will be all right, but when the lights are turned off or on, the cat may cry or hiss. In the case of a cat kept in the dark except when people are coming, it may be fearful the entire time the lights are on, while also expecting food, water and a clean litter box to be provided.

What Can We Do to Help These Cats?

These cats don’t do well with handling. The less you try to pet, hold or cuddle these cats at first, the better. Let the cat come to you. It will, given time. Be sure to care for it’s creature comforts – food, water, bed, clean litter box – but don’t expect a cuddly cat for a while. That will come when the cat feels that it can trust you. It may be afraid of the sound of your feet on the floor. It may run when you come into a room. As time goes on, the cat will stay and just watch you. Another time, you may be able to approach and offer a scratch behind the ear. Eventually, you will be able to give a full cuddle. Do not try to pick the cat up, but you can pet it and the cat won’t run away or feel assaulted. When the cat responds with a purr, an offer of a cheek or an ear, or you can stroke the spine and the cat isn’t trying to run away, then you have a cat that is only cautious of you. Continue until the cat comes for cuddles, which may already be happening. Still do not try to pick the cat up. If it wants your lap, it will come. This cat may still run from you if discovered in a windowsill, on a dresser or surprised in the litter box. Say your cat’s name in a conversational tone and the cat will eventually not run away and perhaps allow a stroke. In the case of the litter box, just say the cat’s name, but never try to cuddle a cat in the litter box. If you can provide a privacy screen, the cat may stay in the room.

These cats need socialization. They need to learn to live with others outside of a cage. They need gentle discipline and may not know the meaning of the word “no.” They will love feeding time but be afraid if you need to walk near their food bowls, and run from the food. Give them time, move slowly and talk gently in their vicinity. They need to learn what people are about in a good way.

Once your cat has learned to trust you a little bit, enough to not run away when you enter a room or even starts to come to you, then you can begin to bond with your cat. A tickler wand is your best friend for this. Gently shake the wand so that the end twitches. Your cat will be interested, but may only watch at first. If your cat goes for it, excellent! When your cat gets hold of the business end of the wand, allow your cat to feel the success by keeping the wand steady for a few moments. When the cat lets go, you can start to twitch it again. The cat will play with you in this manner for quite a while. When the cat tires, put the wand up out of the way so that your cat is forced to play with you, not just the wand. If your cat grabs the wand in it’s mouth and tries to run away with it, offer resistance and don’t let go of the wand. Some cats want to take the wand and hide it under a couch or in a corner so they can worry over it for a while. Don’t allow this – the cat needs to play with you, not just the wand. After about ten days of playing with the wand, you will see your cat become more accepting of its new circumstances. Your cat should assimilate into the household well. There may be people it does not accept, and those persons can also play with the cat to promote bonding.

Under no circumstances should you perpetuate the abuse or neglect! Any discipline needs to be done gently and with care. A squirt bottle, long a favorite tool for discipline, should only be used in the beginning stages of training, while the cat is learning the word “no.” After that, you should not need it. Redirection is your best training technique. When your cat gets into or expresses interest in something that you don’t want to see it getting involved with, redirect it’s attention to something that it is allowed to be involved with or have.

Some of these cats can be clicker trained, but the bond with the person needs to be present, first. Concentrated training to condition the cat to the clicker will be needed. Some cats may be so skittish that even the best treats will not condition the cat to the clicker. If your cat runs from the clicker after a week of conditioning, do not continue. Your cat will never be comfortable with the unexpected noise it makes. You are better clapping your hands and saying “no” to stop bad behaviors than trying to clicker train for positive behaviors.

These cats will be extremely grateful for good treatment. One expression of that love, biting, may not be acceptable – especially if the cat bites hard and uses the canine teeth. Push your hand or finger into the mouth instead of pulling out so that the cat will not be able to bite down and cause you injury. You can push in hard enough to cause the gag reflex, but never harder. Never cause the cat injury in response to an injury to your person. Hitting is never acceptable – but raising a flat hand so that the eyebrow whiskers can feel it is acceptable.

If you must pick up your cat, as in putting the cat in the carrier or removing it to another room, pay attention to the cat’s body. Be sure to pick the cat up by the ribs and the hind legs at the same time to minimize stress to the cat. If the body is stiff, don’t hold the cat to your chest. Allow the cat to struggle, but stay out of the way of the claws. When you place the cat down (don’t let it jump), stroke its back if you can. Talk to the cat. It will stop a few paces away and look at you. The cat may come to you for a scratch if offered. Always talk softly and lovingly to your cat.

In Closing -

With all these admonitions and dos and don’ts, you may think that a neglected cat is too much trouble. Not that much, really. They take some time getting used to people, but once they trust you and know you have their best interests at heart, these cats will come to love you very much. The early stages with a neglected cat are the most critical. After that, you may find a loving, caring, demanding cat. Demanding because it may never want to be separated from you. Demanding because whatever it was denied before it will crave from you. Moreover, you will be loved, very deeply. It will care about you in its fashion. If your are down or blue, possibly sick, the cat will worry over you and try to find a way to comfort you. These cats are very responsive to their people. Hypersensitive is a good description. Empathic is another good description of their behavior. Some cats even approach a symbiotic relationship with their people.

Give love and patience, and love and patience will be returned. Give concern and care and those are returned. A neglected cat is one of the best pets for a single, older person. The cat will be tuned to that person in short order. It will give love and affection to ease the loneliness and loss these people sometimes experience. When the person is ill, the cat will understand and be there to comfort, while allowing the person to care for him or herself.

Morgen Marshall, a cat whisperer, invites you into her world of cats. She created a website dedicated to making the relationship between cats and people harmonious and healthy. For the Love of Cats is a place for people who love cats to find answers from someone they can trust.

Market Overview

The car rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18.5 billion in revenue a year. Today, there are approximately 1.9 million rental vehicles that service the US segment of the market. In addition, there are many rental agencies besides the industry leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced possibility of economies of scale. Moreover, most of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion in total revenue. Hertz came in second position with about $5.2 billion and Avis with $2.97 in revenue.

Level of Integration

The rental car industry faces a completely different environment than it did five years ago. According to Business Travel News, vehicles are being rented until they have accumulated 20,000 to 30,000 miles until they are relegated to the used car industry whereas the turn-around mileage was 12,000 to 15,000 miles five years ago. Because of slow industry growth and narrow profit margin, there is no imminent threat to backward integration within the industry. In fact, among the industry players only Hertz is vertically integrated through Ford.

Scope of Competition

There are many factors that shape the competitive landscape of the car rental industry. Competition comes from two main sources throughout the chain. On the vacation consumer’s end of the spectrum, competition is fierce not only because the market is saturated and well guarded by industry leader Enterprise, but competitors operate at a cost disadvantage along with smaller market shares since Enterprise has established a network of dealers over 90 percent the leisure segment. On the corporate segment, on the other hand, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry underwent a massive economic downfall in recent years, it has upgraded the scale of competition within most of the companies that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Enterprise, Hertz and Avis among the major players engage in a battle of the fittest.

Growth

Over the past five years, most firms have been working towards enhancing their fleet sizes and increasing the level of profitability. Enterprise currently the company with the largest fleet in the US has added 75,000 vehicles to its fleet since 2002 which help increase its number of facilities to 170 at the airports. Hertz, on the other hand, has added 25,000 vehicles and broadened its international presence in 150 counties as opposed to 140 in 2002. In addition, Avis has increased its fleet from 210,000 in 2002 to 220,000 despite recent economic adversities. Over the years following the economic downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders had been growing steadily. For example, annual sales reached $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 billion in 2004 which translated into a growth rate of 7.2 percent a year for the past four years. Since 2002, the industry has started to regain its footing in the sector as overall sales grew from $17.9 billion to $18.2 billion in 2003. According to industry analysts, the better days of the rental car industry have yet to come. Over the course of the next several years, the industry is expected to experience accelerated growth valued at $20.89 billion each year following 2008 “which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period.”

Distribution

Over the past few years the rental car industry has made a great deal of progress to facilitate it distribution processes. Today, there are approximately 19,000 rental locations yielding about 1.9 million rental cars in the US. Because of the increasingly abundant number of car rental locations in the US, strategic and tactical approaches are taken into account in order to insure proper distribution throughout the industry. Distribution takes place within two interrelated segments. On the corporate market, the cars are distributed to airports and hotel surroundings. On the leisure segment, on the other hand, cars are distributed to agency owned facilities that are conveniently located within most major roads and metropolitan areas.

In the past, managers of rental car companies used to rely on gut-feelings or intuitive guesses to make decisions about how many cars to have in a particular fleet or the utilization level and performance standards of keeping certain cars in one fleet. With that methodology, it was very difficult to maintain a level of balance that would satisfy consumer demand and the desired level of profitability. The distribution process is fairly simple throughout the industry. To begin with, managers must determine the number of cars that must be on inventory on a daily basis. Because a very noticeable problem arises when too many or not enough cars are available, most car rental companies including Hertz, Enterprise and Avis, use a “pool” which is a group of independent rental facilities that share a fleet of vehicles. Basically, with the pools in place, rental locations operate more efficiently since they reduce the risk of low inventory if not eliminate rental car shortages.

Market Segmentation

Most companies throughout the chain make a profit based of the type of cars that are rented. The rental cars are categorized into economy, compact, intermediate, premium and luxury. Among the five categories, the economy sector yields the most profit. For instance, the economy segment by itself is responsible for 37.7 percent of the total market revenue in 2004. In addition, the compact segment accounted for 32.3 percent of overall revenue. The rest of the other categories covers the remaining 30 percent for the US segment.

Historical Levels of Profitability

The overall profitability of the car rental industry has been shrinking in recent years. Over the past five years, the industry has been struggling just like the rest of the travel industry. In fact, between the years 2001 and 2003 the US market has experienced a moderate reduction in the level of profitability. Specifically, revenue fell from $19.4 billion in 2000 to $18.2 billion in 2001. Subsequently, the overall industry revenue eroded further to $17.9 billion in 2002; an amount that is minimally higher than $17.7 billion which is the overall revenue for the year 1999. In 2003, the industry experienced a barely noticeable increase which brought profit to $18.2 billion. As a result of the economic downturn in recent years, some of the smaller players that were highly dependent on the airline industry have done a great deal of strategy realignments as a way of preparing their companies to cope with eventual economic adversities that may surround the industry. For the year 2004, on the other hand, the economic situation of most firms have gradually improved throughout the industry since most rental agencies have returned far greater profits relative to the anterior years. For instance, Enterprise realized revenues of $7.4 billion; Hertz returned revenues of $5.2 billion and Avis with $2.9 billion in revenue for the fiscal year of 2004. According to industry analysts, the rental car industry is expected to experience steady growth of 2.6 percent in revenue over the next several years which translates into an increase in profit.

Competitive Rivalry Among Sellers

There are many factors that drive competition within the car rental industry. Over the past few years, broadening fleet sizes and increasing profitability has been the focus of most companies within the car rental industry. Enterprise, Hertz and Avis among the leaders have been growing both in sales and fleet sizes. In addition, competition intensifies as firms are constantly trying to improve their current conditions and offer more to consumers. Enterprise has nearly doubled its fleet size since 1993 to approximately 600,000 cars today. Because the industry operates on such narrow profit margins, price competition is not a factor; however, most companies are actively involved in creating values and providing a range of amenities from technological gadgets to even free rental to satisfy customers. Hertz, for example, integrates its Never-Lost GPS system within its cars. Enterprise, on the other hand, uses sophisticated yield management software to manage its fleets.

Finally, Avis uses its OnStar and Skynet system to better serve the consumer base and offers free weekend rental if a customer rents a car for five consecutive days Moreover, the consumer base of the rental car industry has relatively low to no switching cost. Conversely, rental agencies face high fixed operating costs including property rental, insurance and maintenance. Consequently, rental agencies are sensitively pricing there rental cars just to recover operating costs and adequately meet their customers demands. Furthermore, because the industry experienced slow growth in recent years due to economic stagnation that resulted in a massive decline in both corporate travel and the leisure sector, most companies including the industry leaders are aggressively trying to reposition their firms by gradually lessening the dependency level on the airline industry and regaining their footing in the leisure competitive arena.

The Potential Entry of new Competitors

Entering the car rental industry puts new comers at a serious disadvantage. Over the past few years following the economic downturn of 2001, most major rental companies have started increasing their market shares in the vacation sector of the industry as a way of insuring stability and lowering the level of dependency between the airline and the car rental industry. While this trend has engendered long term success for the existing firms, it has heightened the competitive landscape for new comers. Because of the severity of competition, existing firms such as Enterprise, Hertz and Avis carefully monitor their competitive radars to anticipate Sharpe retaliatory strikes against new entrants. Another barrier to entry is created because of the saturation level of the industry.

For example, Enterprise has taken the first mover advantage with its 6000 facilities by saturating the leisure segment thereby placing not only high restrictions on the most common distribution channels, but also high resource requirements for new firms. Today, Enterprise has a rental location within 15 miles of 90 percent of the US population. Because of the network of dealers Enterprise has established around the nation, it has become relatively stable, more recession proof and most importantly, less reliant on the airline industry compared to its competitors. Hertz, on the other hand, is utilizing the full spectrum of its 7200 stores to secure its position in the marketplace. Basically, the emergence of most of the industry leaders into the leisure market not only drives rivalry, but also it varies directly with the level of complexity of entering the car rental industry.

The Threat of Substitute

There are many substitutes available for the car rental industry. From a technological standpoint, renting a car to go the distance for a meeting is a less attractive alternative as opposed to video conferencing, virtual teams and collaboration software with which a company can immediately setup a meeting with its employees from anywhere around the world at a cheaper cost. In addition, there are other alternatives including taking a cab which is a satisfactory substitute relative to quality and switching cost, but it may not be as attractively priced as a rental car for the course of a day or more. While public transportation is the most cost efficient of the alternatives, it is more costly in terms of the process and time it takes to reach one’s destination. Finally, because flying offers convenience, speed and performance, it is a very enticing substitute; however, it is an unattractive alternative in terms of price relative to renting a car. On the business segment, car rental agencies have more protection against substitutes since many companies have implemented travel policies that establish the parameters of when renting a car or using a substitute is the best course of action.

According to Tracy Esch, an Advantage director of marketing operations, her company rents cars up to a 200-mile trip before considering an alternative. Basically, the threat of substitute is reasonably low in the car rental industry since the effects the substitute products have do not pose a significant threat of profit erosion throughout the industry.

The Bargaining Power of Suppliers

Supplier power is low in the car rental industry. Because of the availability of substitutes and the level of competition, suppliers do not have a great deal of influence in the terms and conditions of supplying the rental cars. Because the rental cars are usually purchased in bulk, rental car agents have significant influence over the terms of the sale since they possess the ability to play one supplier against another to lower the sales price. Another factor that reduces supplier power is the absence of switching cost. That is, buyers are not affected from purchasing from one supplier over another and most importantly, changing to different supplier’s products is barely noticeable and does not affect consumer’s rental choices.

The Bargaining Power of Buyers

While the leisure sector has little or no power, the business segment possesses a significant amount of influence in the car rental industry. An interesting trend that is currently underway throughout the industry is forcing car rental companies to adapt to the needs of corporate travelers. This trend significantly reduces supplier power or the rental firms’ power and increases corporate buyer power since the business segment is excruciatingly price sensitive, well informed about the industry’s price structure, purchase in larger quantities and they use the internet to force lower prices. Vacation buyers, on the other hand, have less influence over the rental terms. Because vacationers are usually less price sensitive, purchase in lesser amounts or purchase more infrequently, they have weak bargaining power.

Five Forces

Today the car rental industry is facing a completely different environment than it did five years ago. Competitively speaking, the revolution of the five forces around the car rental industry exerts some strong economic pressure that has significantly tarnished the competitive attractiveness of the industry. As a result of the economic downturn in recent years, many companies went under namely Budget and the Vanguard Group because their business infrastructure succumbed to the untenability of the competitive environment. Today, very few firms including Enterprise, Hertz and Avis return a slightly above-average revenue compared to the rest of the industry. Realistically speaking, the car rental sector is not a very attractive industry because of the level of competition, the barriers to entry and the competitive pressure from the substitute firms.

Strategic Group Mapping

As a moderately concentrated sector, there is a clear hierarchy in the car rental industry. From an economic standpoint, disparities exist from a number of dimensions including revenue, fleet size and the market size each firm holds in the market place. For instance, Enterprise dominates the industry with a fleet size of approximately 600,000 vehicles along with its market size and its level of profitability. Hertz comes in second position with its number of market shares and fleet volume. In addition, Avis ranks third on the map. Avis is among one of the companies that is having issues recovering its revenue margins from prior to the economic downturn. For instance, in 2000 Avis returned revenues of approximately $4.23 billion. Over the course of the next several years following 2000, the revenue of Avis has been significantly lower than that of 2000. As a way of reducing uncertainty most companies are gradually lessening the level of dependency on the airline industry and emerging the leisure market. This trend may not be in the best interest of Hertz since its business strategy is intricately linked to the airports.

Key Success Factors

There are many key success factors that drive profitability throughout the car rental industry. Capacity utilization is one of the factors that determines success in the industry. Because rental firms experience loss of revenue when there are either too few or too many cars sitting in their lots, it is of paramount importance to efficiently manage the fleets. This success factor represents a big strength for the industry since it lowers if not completely eliminates the possibly of running short on rental cars. Efficient distribution is another factor that keeps the industry profitable. Despite the positive relationship between fleet sizes and the level of profitability, firms are constantly growing their fleet sizes because of the competitive forces that surround the industry. In addition, convenience is one of the crucial attributes by which consumers select rental firms. That is, car rental consumers are more prone to renting cars from firms that have convenient rental and drop off locations. Another key success factor that is common among competing firms is the integration of technology in their business processes. Through technology, for instance, the car rental companies create ways to meet consumer demand by making renting a car a very agreeable ordeal by adding the convenience of online rental among other alternatives. Furthermore, firms have integrated navigation systems along with roadside assistance to offer customers the piece of mind when renting cars.

Industry Attractiveness

There are many factors that impact the attractiveness of the car rental industry. Because the industry is moderately concentrated, it puts new market entrants at a disadvantage. That is, its low concentration represents a natural barrier to entering the industry as it allows existing firm to anticipate sharp retaliations against new entrants. Because of the risks associated with entering the industry among other factors, it is not a very attractive sector of the marketplace. From a competitive standpoint, the leisure market is 90 percent saturated because of the active efforts of Enterprise to dominate this sector of the market. On the other hand, the airport terminals are heavily guarded by Hertz. Realistically speaking, entry in the industry offers low profitability relative to the costs and risks associated. For most consumers, the main determining factors of choosing one company over another are price and convenience. Because of this reason, rental firms are very circumspect about setting their rates and that generally force even the industry major players in the position of offering more to the consumers for less just to remain competitive. Hertz, for example, offers wireless internet to its customers just to add more convenience to their travel plans. Avis on the other hand, offers free weekend specials if a customer rents a car for five consecutive weekdays. Based on the impact of the five forces, the car rental sector is not a very attractive industry to potential new market entrants.

Conclusion

The rental car industry is in a state of recovery. Although it may seem like the industry is performing well financially, it is nonetheless gradually regaining its footing relative to its actual economic position within the last five years. As a way of insuring profitability, besides seeking market shares and stability, most companies throughout the chain have a common goal that deals with lowering the level of dependency on the airline industry and moving toward the leisure segment. This state of motion has engendered some fierce competition among industry competitors as they attempt to defend their market shares. From a futuristic perspective, the better days of the car rental industry have yet to come. As the level of profitability increases, I believe that most of the industry leaders including Enterprise, Hertz and Avis will be bounded by the economic and competitive barriers of mobility of their strategic groups and new comers will have a better chance of infiltrating and realizing success in the car rental industry.

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“Avis Offers New Deal for Free Weekends.” Newswire. Feb. 2004 . LexisNexis. 15 March 2004. http://www.lexisnexis.com.ucfproxy.fcla.edu/cis.

Rodrigue Monestime has authored several articles. He holds a BS in Business Administration with high concentration in Management Information System (MIS). He is the founder of BizVita.com [http://www.bizvita.com], a site designed for busy professionals with an all-in-one approach to the daily facts of the global business environment.

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If you are thinking of starting a new business, or if you are just about to take the plunge, you will know that there is a lot that you have to do. Here are a few things to think about and do, before you dive straight into running your new business.

Trading Entity

One of the first things to consider is what type of legal entity you intend to use. Often people just start and don’t consider what business structure they need until later on. If you have any doubts I recommend you talk it through with your accountant or solicitor.

The basic types of business are a sole trader, a partnership, a limited company or a limited liability partnership. Whilst in some cases the structure can be changed relatively easily, it makes sense to give it some thought before you start. You should also think about your exit plans at this stage, as this may affect your choice of trading structure.

A sole trader is just that. You set up in business on your own. The business is no more than an extension of you in many ways, certainly as far as your finances go. This by far the easiest option for a lot of people, as there is less administration, but it can also be lonely. If you set up on your own look for ways to meet up with other business owners on a regular basis.

A partnership is two or more people working together, your liabilities are similar to those of a sole trader, though bear in mind that usually all partners are responsible for the actions of the others.

If you set up in partnership you should have some kind of agreement defining what the shares are and who gets what in the way of drawings and distributions. This will also cover what happens in the event of a major disagreement, or if one partner leaves for any reason.

Trading as a limited company can have many benefits, in particular it means that the business is a separate entity from you. This means that your liability is limited to the amount of share capital you have in the business. There may also be tax savings depending on your circumstances, but you should never make your decision based solely on tax implications.

There are more costs involved and often more red tape than with a sole trader or partnership. A company has to file various forms as well as its accounts with Companies House, and there is a cost involved in doing this, as well as in preparing the information.

A limited liability partnership is like a cross between a partnership and a limited company. It has a set up like a partnership, but the limited liability of a company. It must file records with Companies House in a similar way that a Limited Company would.

There are many areas to consider when deciding what trading structure is best for you. These include among others, the tax implications, your own financial situation – pensions, mortgage etc, whether you need a vehicle, what type of business you are setting up, whether there is a property involved, or a requirement for a property, how many people are setting up the business and what relationships are required.

The best thing to do is talk it over with your advisors and make an informed decision. What you are aiming to do is find a balance between the various issues that works for you.

If you start as a sole trader or partnership, you can always change into a limited company later on.

Tax

You need to make sure that your business complies with the (extensive) tax and information filing requirements imposed on you. If you don’t you will almost certainly incur problems, and financial penalties.

When you set up in business you have to register with the Inland Revenue for tax and National Insurance. If you will have staff you need to register for PAYE as well.

If you don’t register within the first three months you will be liable to a penalty of £100.

You don’t actually have to pay your tax until after the year end when you start, but for sole traders and partners National Insurance is paid weekly (or monthly) with a further one off payment at the end of the year once you reach a minimum level of profit.

If you have staff your PAYE must be paid every month and you will have various forms and returns to complete at the end of the tax year (mostly in May)

http://www.inlandrevenue.gov.uk/

If you have already appointed your accountant they may do the registrations for you.

VAT

As with tax you also need to be aware of the requirements surrounding VAT.

You don’t have to register for VAT straight away, but it maybe worthwhile doing so. You have to register when your turnover reaches the registration threshold – £56,000 in 2003/04, unless you are in an exempt industry.

You can voluntarily register for VAT from day 1 (unless exempt). http://www.hmce.gov.uk/

Accountant

Find a good accountant, not someone who will just do your tax return at the end of the year but someone who is proactive and forward thinking. Ask around, get recommendations and interview a few. Make sure you like the person / firm and are happy to work with them. (See “10 Things To Ask Your Accountant”)

Banking

Open a bank account. Keep all your business transactions separate from your personal ones. You will find it much easier to manage – your accountant will like it too! Some people do actually just use their personal account. As with everything else in your business it makes sense to keep it all separate from your personal affairs – even if you are a sole trader working at home.

So find yourself a bank and a decent bank manager, and open a new account for the business. Or probably two or three. Have a current account and at least one savings account. This makes it easier to manage your money. Have one savings account for tax and VAT. Every month transfer the amount you owe for VAT, PAYE and taxes into this account and leave it there until the payment is due. That way you never have to worry about how to pay these important bills. If you are the kind of business that receives money in advance from clients or deposits, it is also a good idea to hold this in a separate account. Just transfer it into your main account as you do the work.

Where to work

Decide where you are going to work. You have many choices – at home, in an office, in a warehouse, near to customers, out of town….. What is right for you and your business? Deciding where to base yourself may depend on many factors. Unless you are starting some kind of retail business or need something like a warehouse, you really can be where you want to these days.

Firstly do you have to be in a certain place? And I mean have to as in a shop must be on the high street, rather than you think you ought to be based somewhere for the prestige, or because everyone else in your industry is there. Do you need to be next to a transport link, either for deliveries, access to a distribution network or because you service those industries that do?

Do you need a smart office? Very unlikely I suspect whatever you might think about “image” etc. You can rent a room for important meetings. Remember, you can create the perception of a large company even if you work in a box room at home. You can have virtual everything now, smart address, telephone, fax, assistant…….. so don’t go into an office you can’t afford because of the way it will make you look.

Working at home may not be an option if other family members will be there, for example if you have young children and you need to be on the telephone for a large part of your day, this will not be practical unless you can shut yourself away. Wherever you work you need to consider the image you project and children (or pets) being noisy in the background isn’t professional – however much you love them!

You may also want to consider proximity to others. If you need to be out and about a lot it may be worth being reasonably central to keep your travelling costs and time down.

Working at home will almost certainly be the cheapest option, and is very common these days.

You may wish to think about serviced offices. These are rented offices with full backup support, such as reception, telephone answering, copying, secretarial, meeting rooms and so on. They can be ideal for new businesses, but they don’t come cheap. And watch the extras, with the bigger names you can double your bill with extras quite easily. The advantage is that they can be taken very short term – a month at a time, and the additional facilities. You can be on your own but have full office support. The downside is the cost, and most of them offer a virtual service to businesses, so you can work at home and still get all the upside without the big bill. And no one else will know the difference.

Alternatively if you cannot or choose not to work at home and serviced offices aren’t for you then you will be looking at rented offices or warehouse space. Unless you have funds to buy.

Some Quick Tips

Write your Business Plan. It may sound obvious, but lots of people don’t do it. There are lots of places where you can find free help and advice, just do a search on the internet, or ask your business advisor.

Make sure you know how you are going to finance your new business. Have you plans to survive the first 3-6 months whatever happens?

Research your market. Make sure there is demand, do people want what you have to sell?

Read The E-Myth Revisited By Michael E Gerber. It has to be THE book for new business owners.

Get a domain name the same as your business name or one that describes what you do. Having a free email address just screams out “small home business” even if you’re not!

Read further tips in “10 Things To Do Before You Start Your Business”

Sign up for Start Up 101 – an eprogramme for new business owners

Julia McDaid is a business coach and author, specialising in helping business start-ups. For more information on these issues or on coaching for new business owners, see http://www.startupright.co.uk or enrol on Julia’s unique Start Up 101 ecourse, where you can go into each question in a lot more depth. Julia also publishes a free ezine ‘Secrets of the Successful Entrepreneur’ – to sign up just send an email to ezine@startupright.co.uk

Hyper text preprocessor (PHP) and Active-server-pages (ASP) are the two standard programming languages for website application development and more significantly when it comes to produce database-driven websites to interrelating hugely with databases. PHP is an open-source programming language which is derived from lots of different languages. On the other hand ASP is such kind of programming languages which preferring Microsoft product mostly.

Both programming languages PHP and ASP are used to develop dynamic database oriented websites. Active Server Pages (ASP) is normally from Microsoft and is used only with Internet Information Server (I.I.S.) that runs on Microsoft Servers also. But on the other hand you can say PHP is platform independent programming languages and can connect with several kinds of databases.

There are a lot of differences between ASP and PHP.

Expenditure

To run ASP.net programs first need to install I.I.S. on a Windows server platform, this is not a free package. PHP programs can run on Linux, which is free package. Even the database connectivity is expensive for ASP, because it require ms-S.Q.L product of Microsoft that needs to be acquired. Same time on the other hand PHP generally uses My-S.Q.L for database connectivity, which is freely accessible.

The Simplicity in Coding

PHP codes itself are very light in weight, a contract programmer who begins his career into PHP, does not felt any pressure to look the source code to understand. Whereas In ASP codes are not so easy to quick understand.

Database Compatibility

PHP generally being extremely flexible as it uses My-S.Q.L for database connectivity, which is freely accessible. Same time on the other hand Database compatibility is expensive for ASP, because it require MS-S.Q.L product of Microsoft that needs to be acquired.

General Run Time

If we evaluate the running speed of PHP and ASP then PHP should gets the upper hand. Normally it is viewed that PHP code runs quicker than ASP code. Due to COM based architecture, ASP uses server space to run while PHP code runs on its own inbuilt memory space.

Background Language Support

ASP has a similar like Visual Basic type of syntax that also linked to Microsoft products as well. On the other hand PHP codes are based on generally C++ language and the syntax, which is used in PHP, is quite similar to C/C++ syntax. C/C++ is still considered by maximum software programmer is the finest programming language and people who love C++ language would certainly feel more relaxed with the PHP syntax.

Running Platform Connectivity

PHP codes can run on different platforms like UNIX, Linux, and Windows whereas ASP codes are mostly linked with Windows platforms. Though, ASP programs can run on a Linux platform with the help of ASP-Apache installed on the server.

Further Tools Cost

Several tools used in PHP are mostly free of cost in the market and as PHP is open source a lot of codes can be available in open source forums and blogs. PHP has inbuilt attributes like ftp, encryption methods, even email also from a web page but in ASP such attributes are not obtainable and for this reason only some more features are required which are not free that increase the total cost as well.

Larger Applications Support

PHP is just as protected as ASP from coding level. The main difference is only for private data like “social security numbers”; “PIN numbers” etc. ASP is more practicable option. Organizations like government firms normally don’t have much stipulated commercial budgets and looking for required security, they really helpful ASP.net.

At the end, we can make a conclusion that both programming languages have their advantages and disadvantages specific to user requirement. It can be said that both the programming languages have their own significance depending upon the users requirements and budgets. It is viewed that in any discussion board, ASP.net is similarly capable but many of them suggesting PHP for small business owners those who have a fixed budget and does not required superb security support. PHP cannot provide e-commerce application development, only for them ASP.net will be the best choice.

Joanna Gadel is working as a freelance programmer for GetAProgrammer.com.au. She gathers years of knowledge by handling programmer jobs and system administration for the “Get a Programmer” support team.

There are many different Coleman camping gear essentials that you can take on your camping trip to make your camping experience one that you will enjoy.

However, you need to think about what type of camping you are doing and what Coleman camping gear you will be able to take on your camping trip. With some types of camping you will not be able to take all of the camping gear that you might want to take.

Really, when you think about it there are a couple different types of camping.

1. Hiking & Backpacking Camping:

With this type of camping you will need to rough it a bit, similar to if you were in the army and only allowed to take what you can fit in a backpack and carry on your back. This kind of camping is usually only done when you are going on a hike. You really need to think about what items you really need when you are hiking to your camping spot because you can’t carry a great deal with you. If you can only get to your camping spot by hiking there, you can only take the absolute essentials.

As well as all your personal needs, a first aid kit, water and food you will also need the following items for backpack camping:

• A lightweight sleeping bag that can be stuffed into a compression sack so it’s small. There are many Coleman sleeping bag styles to choose from.
• A blow up pillow or pillowcase which you can stuff clothes or a jacket into to make a comfortable pillow. Coleman make a back country pillowcase which is just perfect for a hiking camping trip.
• A sleeping pad if you can fit it, such as the Coleman rest easy pad.
• A small lightweight backpacking tent, something that is not too heavy and will weigh you down. There are lots of different Coleman camping tent styles which are suitable for backpacking and are available in 1, 2 or even 4 person tents.
• A small one burner stove that is lightweight. There are many different Coleman camp stove styles that are suitable for hiking and backpacking. A small one burner stove is all you need and is great because they are very lightweight and easy to fit in a backpack.
• A lightweight torch so you see what you are doing at night if you cannot light a fire where you will be camping.

2. National Park or Camp Grounds Camping:

With this type of camping, you can usually get to it by car. When you have a car to bring all your camping needs then you don’t have to worry about only bringing what you can fit in a backpack. If you’re camping in a national park or a camping ground where there is car access, then this type of camping allows you to bring a lot of other items.

There are many different types of Coleman camping gear items that will make your next camping trip to the national park an enjoyable one and they are:

• A Coleman camping tent is essential for shelter when camping in the outdoors and they make many different styles of tents and come in all different shapes and sizes depending on how many people you need to accommodate. They also have tents that have many rooms so you can have more space inside for different uses.
• Coleman sleeping bags are another essential item that is needed when you go camping. They have many types to choose from in their line up and it will depend on the type of weather you are camping in as to what sleeping bag is needed, because they make various grades of warmth.
• A Coleman camp stove will also be needed to cook you meals if there are no cooking facilities or BBQs where you are camping and these are available in different styles, types and sizes depending on your needs.
• Coleman Coolers or an esky will help to keep your perishable food items cold.
• Coleman camping furniture such as folding tables, chairs and even stretcher beds are among the furniture items you may like to take on your next trip to make it more comfortable.
• Coleman lanterns or some sort of lighting system will also help you to see at night when you are cooking if you don’t have a camp fire.
• Coleman heaters may also come in handy to keep warm on a cold night especially if you don’t have a camp fire.

3. Camping in a camper trailer, caravan or motor home:

Having a camper trailer, caravan or motor home is the type of camping which a little more luxury. There’s no need for a camping tent, however there are still other Coleman camping gear items which are needed even if you have a camper trailer, caravan or motor home.

Coleman offer many camping items for the luxury camper; things such as portable refrigerators, the Coleman BBQ, camping showers and even a portable toilet are among some of the items that you may like to take on this type of camping adventure.

So when you plan your next camping trip think about what style of camping you will be doing and match is with the different types of Coleman camping gear that is available to make your camping trip one that you will enjoy in comfort.

For more information or advice on camping or Coleman camping gear [http://coleman-camping-gear.net/category/coleman-camping-gear] you can visit [http://coleman-camping-gear.net].

PHP is high in demand these days and there are many people and companies, big and small scale both, are using PHP as a programming language to develop business applications. The reasons are simple because it’s highly secured, economical and gives a variety of developmental environments to create applications of all size and variety. But so that you can make the most out of the features and opportunities it gives to develop high end applications you would need a qualified PHP Programmer who understands the nuances of the language and is capable of developing applications of any kinds.

There are various reasons of why you should think of hiring a PHP programmer because a professional programmer brings along a lot of benefits, which can really prove to be a boon for your business. The first and foremost is the professionalism they bring in the working style which is always a plus point when it comes to the kind of competition there is in the market. A well-trained and experienced PHP programmer would have the understanding of what is required to create a high quality application in addition to other technical expertise.

If the PHP programmer has any professional working experience then he would also know how the market works and what kind of demands clients come with. They would have the hands on experience of communicating with the clients and handling the pressure that comes with the job. Communication is the key when you are dealing with clients directly as it needs strong skills to manage their demands and create a lasting impression so that they build a rapport with them and make sure they don’t loose the client for future deals.

And if you decide to hire a PHP programmer then hiring from India can give you a lot of additional benefits. PHP programming in India is booming in the current market and there are plenty of resources available at the most affordable price. There is no dearth of quality PHP programmers and so you will not only get a large number to choose from but you can also save up a lot as the hiring charges are comparatively less due to various other reasons like currency exchange, large availability etc.

So if you are thinking of getting PHP application development done then hire a PHP programmer for the best results and that too hire from India as the PHP programming industry in India is booming a lot.

He is expert PHP programmer at IndiaNIC software development company, having enough experience in the IT industry. We have expertise in PHP application development & open source web development. So hire developer at competitive rate.

Have you heard of the waterless cooking method? It is a relatively new method of cooking that has many advantages. In the past, a lot of household cooking has involved cooking food with water. When cooked in water, however, a lot of the food’s nutritional value, not to mention the flavor, is taken away. Waterless cooking allows you to cook food in it own juices, retaining all the vitamins and minerals as well as most of the original flavor. There is no need to add water to foods (especially vegetables) because the natural moisture in the food is released and the steam created helps the cooking process. The steam is circulated throughout the pot and falls back into the food allowing it to stay moist and juicy.

So what are the advantages to waterless cooking? First of all, it is an easy way to cook. Many times you can use a one-pan cooking method so that all the food (meat, veggies and potatoes) is cooked together. This also allows for easier clean up with only one pan to wash up. And the new waterless cookware, with its superior heat distribution, tends to have less chance of food burning or sticking.

Waterless cooking also tends to cook food a lot faster. With the new waterless cookware available now the heat is evenly distributed along the bottom of the pot or pan. Because of this, there are no ‘hot-spots’ that may tend to burn your food. The lid of the pot forms a seal, which locks in the heat (as well as the moisture) so the cooking time is decreased.

As mentioned, waterless cooking is a healthy way to cook. None of the nutrients are lost during cooking, and you don’t need to add oil to stop the food from sticking to the pan, which also makes it healthier. The natural color and texture of the food is also retained which makes the food more appealing. Foods that are supposed to be crisp tend to keep their crunchy texture as well.

The features of waterless cookware that allow this cooking method to work include a flat bottom on the pots and pans which allow the most efficient means of heat transfer. The flat bottom connects with your stove element better, whether it be the coils of an electric stove or a gas unit, so that the heat transfer is more efficient. The cookware also has an iron core and an aluminum or copper base plate built into it that helps to retain a continuous, constant cooking temperature even after the heating element has been turned off.

Waterless cookware is typically made of high-grade stainless steel, which is better than other traditional pans in a couple of different ways. The stainless steel does not allow the taste of the metal to transfer to your food, as may be the case with aluminum or Teflon-coated cookware. Some companies use surgical stainless steel, which is the highest grade you can get for a real quality product. The stainless steel is easy to clean, durable (enabling it to last an extremely long time) and it allows you to keep your cookware sterilized.

One of the main features of waterless cookware is the special lid that keeps the natural moisture in the food from escaping. The lid forms a seal with the pot and lets the natural juices form into steam so the food cooks in its own natural juices, retaining all the nutrients and original flavors. There is a steam valve that whistles and tells you when you should turn off the heat (once the juices have created sufficient steam). In this way you save energy when cooking and the food is always cooked at a constant temperature.

Although it is referred to as waterless cooking, one thing you should do before cooking with this method is to rinse your food in water and then drain it before cooking. This ensures there will be enough water clinging to the food to create enough steam, mixed with foods natural juices, to cook it properly.

Cooking times with the waterless cooking method is generally a little less than traditional cooking times, depending on personal tastes for doneness. You should always cook your food at medium to low temperatures because the special waterless cookware construction allows the unit to conduct heat in the most efficient manner. You must also resist the urge to lift the lid during the cooking process as this will lengthen the cooking time and may even allow the food to dry out when the steam escapes.

The steam valve will tell you when you should turn off your stove element-when the correct temperature has been reached to allow the food to cook itself. When the steam valve whistles, turn off your stove, but do not lift the lid until the specified cooking time has elapsed-then you can open the lid and serve out your hot food. As a tip, put warm water into the unit after the food has been removed and let it sit while you eat so clean-up will be a snap afterwards.

Most recipes can be adapted (with a few alterations) to using the waterless cooking method as well. You will discover that old favorites will taste better and new recipes will be simple to master. The waterless cooking method is a new and healthier way to cook. It is more energy efficient, allows the food to retain its own juices, texture and color, and is an easy way to cook.

For more cooking articles, recipes, and cookware guides please visit my website at http://www.potsandpanscity.com/blog